Shopping Carts and the E-Aisles

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Author: Tom Antion

Article source: http://www.aaands.com/. Used with author's permission.

Have you ever gone to the store and thought you only needed a few things so you didn't grab a cart? The next thing you know your hands are full and groceries are crashing everywhere making a big mess. If only you had gotten a cart. Shopping carts are not necessary on your website as long as you do not mind doing a little extra work (just like carrying all those groceries) and processing each order individually. If you choose to forego having a shopping cart on your site, it is important to remember you will have to calculate all the taxes and fees yourself. This delay will ultimately kill your sales.

The system I use allows you to enter your credit card number, buy the product, and receive authorization all in about fifteen seconds. It will also send a confirmation e-mail to whoever is shipping the product, without me touching a thing. A system like this is perfect for someone who travels a lot and does not have time to sit around entering numbers and expiration dates. The shopping cart will help to eliminate many of those problems and will boost your sales. This is a fast-paced world, if people have to wait even an hour to buy, they probably won't.